Fri 7 Nov 2014
Banner v “Native” advertising and the NY Times.
Posted by belisarius under Ranting and Ramblings of an Old Man
Comments Off on Banner v “Native” advertising and the NY Times.
I was disturbed to see the NY Times today further obscure the line between news and promotion. An article by Farhad Manjoo lauded the demise of internet banner advertising and promoted the use of “native” ads. I run into many of these on Yahoo news. Originally they were clearly marked by being in a contrasting color from true news items. Now there is only a light gray warning in small type. Of course they try to appear as true news items. Yes, they get my attention but by deceiving me. I would never purchase an item that such an insertion leads me to. More important, for its own reputation the Times should be against any conjoining of news and advertising..
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